Working in partnership to build great brands rather than products. Supporting the brand strategy via concept development, testing of advertisements, detail aids / sales story flows, most appropriate media mixes, etc.
Identification of the gaps, key attributes needed for target product profile, clinical trial endpoints for phase II and III clinical trials. Specialists in patient journey research, patient segmentation & profiling, devices, packaging & formulation research.
Bespoke global communities of patients and healthcare professionals. Development and utilisation of structural collaboration techniques within online community research to understand how to more effectively leverage customer engagement at the emotional level.
Built on our established qualitative research expertise, novel observational methodologies for devices, packaging & equipment research. Ethnography based Medlens patient research and 360⁰ view Double Reflections. Eyetracking software for materials testing.